The power behind the pillowcases: exclusive interview with The White Company's Chrissie Rucker


She turned the simplest of ideas – white cotton bedlinen – into a multimillion-pound business. Margarette Driscoll meets White Company founder, mother-of-four and charity campaigner CHRISSIE RUCKER

'Cosy throws, family photos, a candle burning… It’s all about a good life and memories,' says Chrissie of her White Company ethos

‘Cosy throws, family photos, a candle burning… It’s all about a good life and memories,’ says Chrissie of her White Company ethos

Chrissie Rucker is the woman whose eye for beautiful linens and comforting clothes has brought a little taste of luxury into our lives. If it’s Sunday morning, you might be snuggled in one of her soft robes or have slept between her crisp, hotel-grade sheets. 

You might be sipping coffee from one of her artisan mugs. Everyone seems to own something, however small, from The White Company, and that ubiquity has brought Chrissie riches beyond imagination – even though she’s an unlikely entrepreneur who scraped a grade C in maths O-level,…



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