The Mobile Innovation Summit returns to San Francisco


Digital Channel

Mobile is expected to account for 50% of all digital ad spend this year… and it now accounts for over 35% of all e-commerce transactions.

Now that mobile internet usage significantly outweighs that of desktop, mobile strategy can no longer be an afterthought for companies looking to improve their digital efforts. In countries like China and India, the vast rural populations tend to adopt mobile internet before desktop thanks to the relative affordability, and any marketers looking to move into these emerging markets should be thinking strictly mobile-first.

Mobile is expected to account for 50% of all digital ad…



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