Seaters Revolutionizes Access to 2017 French Open

With the dramatic increase in corporate sponsorship of major international events in the last decade, one of the most nagging issues is the steady increase in the number of unused corporate tickets that go unfilled because they generally can’t be redistributed. Televised events bring this point painfully home worldwide.

“Today’s event sponsorship is about activation and optimization, and too many event sponsors are leaving money on the table because they don’t have a good way to distribute all the tickets in their packages,” said Belgian entrepreneur Jean-Sébastien Gosuin, who moved to New York three years ago to launch the marketing/technology start-up Seaters (http://www.getseaters.com).

Gosuin, who spent last week with one of his largest clients, French banking leader, BNP Paribas, (one of the largest tennis sponsors in the world) at the French Open, has had a long career in event marketing, hospitality and web-based initiatives and has seen first hand the issue unused tickets can have on a major international event.

“At last week’s Open, we fielded 250,000 requests for tickets in the 30 days leading up to the start of the event,” says Gosuin. “We built a system we call the ‘Wish List’ into the fan engagement program they manage online called ‘We Are Tennis’ — through this interactive system, we signed up 50,000 new members for We Are Tennis in less than a month. 2,000 seats became available, and we filled them all!”

Gosuin worked for the 2012 London Olympic Games, where the controversy about sparsely-filled venues became a hot topic of conversation: there were 20 million total requests for tickets with a total of 8.5 million tickets available for all venues for the games. Despite this, an estimated 900,000 total…

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