TRUCKEE, Calif. (PRWEB)
January 13, 2018
“A new grocery store impact study commissioned by Protect CEQA and Sustainable Truckee finds that, based upon projected sales distribution following the opening of three new supermarkets in Truckee, Save Mart and the locally owned New Moon Natural Foods will face closure due to the new competition.
“The impact study, conducted by Tiburon-based Area Research Associates, concludes that the cumulative impacts from the opening of 3 proposed new supermarkets – Nugget Markets, Grocery Outlet and Raleys – will reduce Save Mart’s profitability to 33% below break-even threshold. New Moon Natural Foods projected profitability will reduce to 27% below break-even levels,” said Executive Director Andrew Grundman.
“It is not a matter of ‘if’ but ‘when’ these existing stores will close should the Town of Truckee move forward with the approval of these three new stores,” said Andrew Grundman, Executive Director of Protect CEQA. “While we acknowledge people’s frustrations with some of the existing stores, the fact remains that, even with Truckee’s future projected growth, the town cannot sustain six total grocery stores. Where will the labor force come from? Will the wages be enough for them to live comfortably in Truckee? What will the impacts be on Truckee’s historic downtown? These all need to be taken into serious consideration, along with extensive input from the residents and existing businesses.”
In late November, the Truckee Planning Division announced that it was processing land use applications for three grocery stores, and that the Planning Commission would be considering each application over the next few months. In mid-December, the Planning Commission approved the 35,000 square foot Nugget Markets application, which is located…