New Consumer Research Unveils Attributes and Qualities Driving…


What attributes or qualities do you like about [INSERT BRAND]? Check all that apply. Base: All (n=1,002) On 10-point brand love scale, Brand Lovers=8-10; Brand Likers=1-7

A new study measuring consumer connection to their favorite food brands continues to offer insight on the extent to which consumers truly love food brands, the feelings and emotions that drive brand love, and the ways in which brand love drives consumers’ marketplace behaviors. Consumer research conducted earlier this year surveyed 1,000 consumers; the sample was representative of the US population by age, gender, income, ethnicity and region. Research results have unveiled that consumer…



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