Mansfield Sales Partners Selects Calypso for New Marketing Strategy

Calypso refreshes brand and redesigns website for Mansfield Sales Partners

“We’re thrilled about our partnership with Calypso Communications. The brand refresh represents who we are today, our capabilities as a strategic sales advisory firm, and our vision for what’s on the horizon.

Calypso Communications, an integrated creative and public relations agency, recently completed a comprehensive brand refresh for Mansfield Sales Partners (Mansfield). Mansfield is a strategic sales advisory firm that helps companies efficiently and effectively accelerate growth.

To establish a brand identity that represents Mansfield’s evolution and vision for growth, Calypso’s strategists worked closely with the Mansfield team to define core audiences, values, and objectives. With this brand strategy in place, Calypso refined the Company’s messaging, created a modernized logo, and developed a new, responsive website that incorporates custom photography and new content resources. The user-friendly site is a resource for potential clients, integrating informative eBooks, and noteworthy case studies to educate prospects about successful sales philosophies and tactics.

“A strong brand strategy is crucial because it helps employees feel connected to the organization and also ensures that customers feel secure in their decision to pursue a partnership,” said Caitlin Koncheck, Calypso’s associate marketing director. “Through our treasured partnership with Mansfield, we ensured that the outward facing messaging aligned with Mansfield’s internal organizational goals for seamless communication. We look forward to helping Mansfield exceed sales projections for the upcoming year.”

“We’re thrilled about our partnership…

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