IDW Acquires ‘Night Terrors’ Mobile App and Launches New AR Company, Impresario Entertainment

Los Angeles-based IDW Productions has acquired US-based startup Novum Analytics, maker of the highly-successful augmented reality mobile app, “Night Terrors,” and plans to launch a new AR company titled Impresario Entertainment. The announcement was made at CES by Brett Tomberlin, a Principal at IDW Productions.

“By acquiring Novum Analytics, this is a strategic move which will allow Impresario Entertainment to release at least two apps in 2018, and continue to increase our AR gaming offerings for years to come,” said Tomberlin. “Our goal is to create a vast array of experiences for all ages which introduces the world to mobile augmented reality entertainment using devices players currently own.”

“This acquisition allows our company the future capital to expand into additional genres, as well as service our ‘Night Terrors’ fans with new adventures incorporating high quality characters and immersive storylines,” added Bryce Katz, President of Novum.

The “Night Terrors” sequel is slated for release early next Fall, tying in to the Halloween 2018 season. Brett Tomberlin, Bryce Katz, and Jordan Rambis will serve as Executive Producers on Night Terrors 2.0.

Night Terrors app maps the user’s environment and fills it with terrifying creatures—ghouls, ghosts and other petrifying entities. It then uses your phone’s camera and LED light to create personalized scares by turning your surroundings into a real-life survival-horror game. The game can also manipulate your device by sending eerie photos and text messages. Beyond that, the game will even scan things like art on your walls, giving the ability to manipulate objects in the camera’s viewfinder. To add to its immersive experience, it can be paired with external devices such as smart watches to incorporate the user’s heartbeat. As if…

Read the full article from the Source…

Leave a Reply

Your email address will not be published. Required fields are marked *