Food Allergy Research & Education Urges Public to Understand Severity of Food Allergy With New Awareness Campaign

Every day, 15 million Americans with food allergies face difficult challenges in avoiding their food allergens and preventing life-threatening reactions, called anaphylaxis. In fact, every 3 minutes someone goes to the emergency room because of a food allergy reaction. What many people don’t understand is that these life-threatening reactions sometimes can be caused by the tiniest exposure to an allergen. This May, Food Allergy Research & Education (FARE), the nation’s leading advocacy organization dedicated to food allergies, is encouraging Americans to recognize that “Even a Trace Can Be Deadly” during Food Allergy Awareness Week. The purpose of this campaign is to target people without food allergies to reinforce the severity of food allergies, and foster respect and empathy for people who are affected.

Food Allergy Awareness Week was created by FARE in 1998. This year marks FARE’s 20th year of weeklong dedicated initiatives that bring attention to food allergies. One of the goals of the “Even a Trace Can Be Deadly” campaign is to help inform the public about the serious consequences of food allergy reactions, as well as how to identify symptoms and respond in case of a food allergy emergency.

“Families that manage potentially life-threatening food allergies often encounter skeptics who don’t fully understand food allergy, which compounds the stress and challenges these families already experience,” said James R. Baker, Jr., MD, CEO and chief medical officer of FARE. “This campaign is aimed at educating the public at large about a disease that may be invisible, but has deadly consequences if not taken seriously. We’re pleased to partner with Patients & Purpose and Porter Novelli on this important initiative as we mark our 20th Annual Food Allergy Awareness Week.”

“When it comes to food…

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