Countryside, Illinois (PRWEB)
June 19, 2017
Cooper’s Hawk Winery & Restaurants, a lifestyle brand encompassing the country’s largest wine club, has announced Master Sommelier Emily Wines as Vice President of Wine & Beverage Experience, a newly created position. She will report to Cooper’s Hawk President John Inserra.
Wines shines within the next generation of wine professionals, bringing vibrancy and relatability to what many consider to be a daunting topic. She will engage with guests and the brand’s 250,000+ Wine Club members to create unique experiences centered around wine. Her role will include enriching the guest journey through education, immersive events, collaborative partnerships and curated lifestyle adventures designed to open up the world of wine to everyone.
The hiring of Wines signifies a major step forward in the company’s commitment to making the world of wine more personal and accessible. She will serve as the liaison between the company’s 28-and-growing units and the markets they represent. Wines, a Master Sommelier and Remi Krug Cup Award recipient, blends her vast knowledge of wine and its traditions with an approachable personal style – translating the complex and often elitist world of wine into language that’s simple and straightforward.
Wines will work closely with the executive team to create a training protocol to educate and mentor Cooper’s Hawk team members. She is enthusiastic about having a built-in audience of wine lovers who are eager to expand their relationship with wine.
“As the brand grows rapidly, we felt it was important to introduce a position that would further embrace the company’s underlying culture and commitment to enhancing the guest experience,” says John Inserra. “Emily…