Duke’s Chowder House Restaurant Releases DukeWorthy™ Sustainable Fish…


DukeWorthy Standards

We only deal with processors, distributors, ranchers, fishermen/women, and farmers who handle their products to the highest of DukeWorthy™ standards.

Years ago, on the fishing boat Miss Gina, Captain Mike Friccero unintentionally coined the term “DukeWorthy” while fishing for halibut with Duke Moscrip, owner of Duke’s Chowder House. A halibut of questionable size and color—that looked neither fresh nor bright—was brought in, then promptly thrown back when Mike exclaimed, “That’s not DukeWorthy; throw it back in the water.” The term perfectly encompassed the brand and standards around which Duke had built



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