Cristiano Ronaldo's hotel: Real Madrid star's latest venture promises the 'true CR7 lifestyle' 

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At the launch of his new flagship hotel last week, Cristiano Ronaldo told his assembled, selected group of friends, family and guests: ‘When I was young I had the dream of having my own hotel.’

It might sound an unusual ambition for a young footballer but Ronaldo has rarely taken the ‘usual’ route — and this latest venture is in every way a reflection of that.

With a look to life after football, the Real Madrid superstar’s second hotel ‘Pestana CR7 Lisboa’ promises to offer ‘a true CR7 lifestyle’ and marks of his ego are sprinkled throughout.

Cristiano Ronaldo has launched a new flagship hotel promising a 'true CR7 lifestyle

Cristiano Ronaldo has launched a new flagship hotel promising a ‘true CR7 lifestyle

Ronaldo's latest venture features much of his personality including a 'virtual Ronaldo'

Ronaldo’s latest venture features much of his personality including a ‘virtual Ronaldo’

The Portugal star revealed to family and friends that he has dreamed of having his own hotel

The Portugal star revealed to family and friends that he has dreamed of having his own hotel

Step into the bar and you…

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