Pet insurance policies are evolving and 96 per cent now cover alternative therapies as standard such as acupuncture and hydrotherapy – but this is also driving up prices.
Since January 2014 there has been a 28 per cent rise in the number of products on the market and a 32 per cent rise in those offering alternative therapies.
Insurers have also increased the amount they’ll pay out for these treatments, from an average of £1,636 per year in 2014 to £1,722 in 2016, according to new research.
But as these therapies are more expensive than standard treatments, insurers have also pushed up the prices of premiums, by 9 per cent in the past year, according to the Association of British Insurers.
Alternative therapies such as acupuncture have pushed up the price of pet insurance
Almost any pet insurance product on the market will include alternative therapies, with 95 per cent…