Consumer Perception of Dealerships Improves Significantly when Financing is Completed Online

SpringboardAuto

Consumers want to feel more empowered and more informed during the auto financing process — and they want to do it at their own pace. What is especially striking is that if they have that opportunity, their positive feelings about their dealership skyrockets.

Consumers want to finance their vehicle online and doing so significantly improves their overall car buying experience and perception of the dealership they buy from, according to a new survey from SpringboardAuto. The survey, conducted among consumers who have recently financed a vehicle online with SpringboardAuto for the purchase of a vehicle from a dealership, provides a snapshot of how consumers’ impressions of auto dealerships improve when they can complete financing online before setting foot into the dealership and shows a significant positive impact on CSI and retention.

“It comes as no surprise that consumers want to feel more empowered and more informed during the auto financing process — and that they want to do it at their own pace. What is especially striking is that if they have that opportunity, their positive feelings about their dealership skyrockets,” said Jim Landy CEO and Founder of SpringboardAuto. “With today’s technology providing multiple platforms that enable consumers to complete financing online and, in many cases, qualify for financing they may not otherwise be able to get through a dealership’s F&I process, the opportunity for dealerships is significant – especially if that platform is seamless, and easy-to-use.”

“Dealerships gain where it counts most to their bottom line: in service visits, loyalty, positive word of mouth — and that critical CSI score, all while saving time spent on financing…

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