Bright.md is raising more cash for its tech-fueled virtual healthcare service that aims to improve care for patients and reduce healthcare costs for clinicians.
The Portland-based startup today announced a $8 million Series B round led by B Capital Group, with participation from previous investor Seven Peaks Ventures.
Founded in 2012, Bright.md has developed a SmartExam platform used by several major health delivery systems across the U.S., including Adventist Health, Greenville Health System, and Rush University Medical Group.
When a patient is sick, he or she can use Bright.md’s software on a desktop, mobile, or tablet device to answer clinical survey questions, select a pharmacy, and enter insurance information. A physician then receives an alert and can suggest treatment based on the patient’s answers within minutes.
The software acts as a “virtual physician assistant” for primary care providers, gathering information from patients via desktop, mobile, or tablet devices that can integrate with existing electronic health records. It is also powered by artificial intelligence and as it learns more about a patient’s health needs and conditions, the software can ask more effective questions. The data is also used to help benefit the system’s overall knowledge base.
“What is really interesting is how our system gets smarter with each interaction, on both an individual basis and collectively,” Bright.md co-founder and CEO Ray Costantini told GeekWire.
The idea is to help physicians treat patients more quickly and efficiently with the help of technology that allows them to receive care without actually going into a physical office. Costantini called SmartExam “the market-leading remote care solution,” but was quick to note that the service is different than typical video-based solutions.
“Rather than thinking about ourselves as a ‘tele-health’ company (focused on…