The EU’s social media team posted an interactive vote on Facebook so ordinary members of the public could deliver their verdict on Jean-Claude Juncker’s five proposals for the project going forward.
But the innovative post sparked anger and derision amongst some users who accused eurocrats of showing open bias by choosing a tearful face for the option to devolve more powers back to member states.
EU officials are trying find ways to engage with more young people after surveys showed worrying numbers across the continent now feel completely detached from Brussels.
But placing yourself in the hands of social media is always a high risk strategy, and it appeared to backfire today as many Facebook users took the opportunity to give the ailing project a kicking.
Mr Juncker has proposed five pathways for the future of the EU, which range from reverting back to a simple trading alliance right through to the creation of a full United States of Europe.
The chief eurocrat has already dismissed going back to economic ties as unworkable, and his officials echoed that sentiment by choosing a crying emoji to represent voting for that option.
A thumbs up was used to vote for the creation of a two speed Europe, a heart represented doing less but more efficiently, a laughing face meant carrying on as normal and a ‘wow’ emoji championed the superstate option.
The comments below the post were split between those offering supportive remarks and others mocking the project, with several asking why dismantling the club was not an option.
Ryan Bailey asked: “Why there’s no option for dismantle the European Union? I don`t think Europe has a future.”
Dillon Slowey echoed that thought, adding: “Is there an option to abolish the EU?”
Rickard Ankar said: “I want your supranational union to die. Long live democracy, long live the nation state.”
Others offered more nuanced criticism, suggesting that a perceived lack of democracy at the heart of the EU and the…