Boeing launches MAX 10 at Paris Air Show to challenge Airbus neo jet

At the Paris Air Show, Boeing as expected launched the MAX 10, a larger model of its 737 airplane. Boeing said it has 240 orders and commitments but announced only about two-thirds of those. Some are not new orders but conversions from earlier orders for other MAX models.

Boeing launched the new 737 MAX 10 on the opening day of the Paris Air Show, reporting that it has 240 orders and commitments to announce this week.

It initially made public about two-thirds of those Monday, saying that the rest will be announced in Paris later.

Of the 158 orders and commitments announced so far, four were new firm orders, 90 were new purchase commitments and 64 were conversions of existing orders for MAX 8 or MAX 9 models.

The largest MAX 10 sale announced Monday was a new commitment for 50 jets from Indonesia’s Lion Air Group, which previously ordered 201 MAXs.

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Lion Air is also the launch customer of the 737 MAX 9 and its subsidiary, Malaysia-based Malindo Air, this month took delivery of the first two 737 MAX 8s, which are now in commercial service.

A bigger, broader sale commitment that included MAX 10s along with other MAXs and 787 Dreamliners was announced by CDB Aviation Lease Finance of China.

In Paris, CDB signed a memorandum of understanding for 42 MAX 8s, 10 MAX 10s and eight 787-9 Dreamliners. Of those MAX 10 orders, six were conversions from a previous order for MAX 8s.

In a phone interview from Paris, Keith Leverkuhn, Boeing vice president in charge of the MAX program, said the 64 conversions from existing MAX orders reflect the importance of allowing airlines to substitute other models as they nail down their fleet-planning needs. He added that he’s very pleased with the number of incremental orders.

Boeing’s list price for those 94 new orders is about $11.7 billion. However, standard industry price discounts would cut the value to just less than $5…

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