The craft brewing industry is booming in Fredericton, and tourism promoters are banking on visitors wanting to taste what the city has on tap.
“We now have the highest concentration of breweries, meaderies and cideries in Atlantic Canada,” said David Seabrook, manager of Fredericton Tourism.
Add to that lots of food offerings and the various options for getting from one location to another, and you have something tourists are looking for, he said.
“There’s this critical mass of great product that’s emerged, and on top of it you’re seeing the tasting rooms and the transportation options,” Seabrook said. “The hotels and pubs and bars are all featuring local beers.
“What we have in Fredericton is this celebration of local beer product and it’s tremendous to see.”
Walk and bike destination
Added to that has been an effort by the city to develop an excellent trail system throughout the city for people interested in getting around by walking or biking.
“If we can be a destination and get people on the trails, that’s great,” said Sean Dunbar, owner of Picaroons Traditional Ales. “Your reward for walking can be hanging out at a trailside taproom. That’s pretty cool.”
Picaroons recently opened a taproom offering food and a patio overlooking the St. John River. It’s located next to the walking bridge that connects the north and south sides of the city.
‘If we can be a destination and get people on the trails, that’s great.’
– Sean Dunbar, owner of Picaroons Traditional Ales
You can sample not only Picaroons’ many brews, but also the beers of many other smaller craft brewers around the city.
Dunbar said the brewers are competitors but they know they can be stronger by working together to become known to the public.
“I’m a big…