Apple Hires Veteran TV Executives to Head Video Programming – June 19, 2017

Cupertino based tech giant, Apple Inc (AAPL Free Report) , has been ramping up its original content efforts. As part of the move, the company recently announced that it has brought on board two top TV executives – Jamie Erlicht and Zack Van Amburg – to manage its video-programming efforts. They will report to Apple’s senior vice president of Internet Software and Services, Eddy Cue.

Both Erlicht and Amburg were with Sony Corp (SNE Free Report) for the last 12 years, serving as presidents of Sony Pictures Television. They had played a pivotal role in bringing acclaimed series such as Breaking Bad, The Goldbergs, Justified, Preacher, The Blacklist, Bloodline, The Crown, Rescue Me, The Shield and Sneaky Pete to Sony. 

The development comes on the heels of Apple announcing its first reality TV series – Planet of the Apps. Similar to popular shows like Shark Tank, it is a 10-episode unscripted reality series about apps and app developers. It will have developers presenting their app ideas to a panel of judges, headed by entrepreneurs like Jessica Alba, Gwyneth Paltrow, and Gary Vaynerchuk. Developers who can sell their idea to the judges stand to get $10 million in funds sponsored by Lightspeed Venture Partners, per media reports.

The first episode of the show is available for free on both Apple Music and iTunes. However, the remaining episodes will be available only to Apple Music subscribers. The show has received mostly mediocre reviews, with Variety calling it a “barely competent knock-off of ‘Shark Tank’.”

Other series in the pipeline include documentaries on Sean Combs and Clive Davis, as well as Carpool Karaoke, a series based on a segment of the James Corden’s Late Late Show.

Carpool Karaoke: The Series will be available from Aug 8 (every Tuesday) to Apple Music subscribers and will feature a number of celebrities playing their favorite songs while on a road trip. Celebrities like Will Smith, Alicia Keys, John…

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