With traditional advertising methods slowly dying out, everyone who is somehow involved in the marketing industry is looking at new ways of approaching their audiences.
All the surveys and statistics point towards the same things; the majority of marketers believe in influencer marketing and are looking to launch at least one such campaign in the future, if they have not done so already.
With that in mind, let us take a look at 5 steps necessary to develop a successful influencer marketing platform.
1.Stick to your guns
Despite the fantastic statistics and promising future of influencer marketing, there are many who are still skeptical about it. Some treat it like a second-hand process while others believe it is merely a fad that will go away sooner rather than later.
If you are going to build such a platform, make two things clear from the very start: influencer marketing is very powerful and it is here to stay.
Some influencer marketing platforms have attempted to branch out to other areas of more traditional marketing such as email campaigns and even cold calling. As one might expect, the results have (usually) been unsatisfactory.
A successful influencer marketing platform will stick to its guns and defend the practice. When someone asks why influencer marketing is important and why they should launch a related campaign, the platform should speak for itself.
2.Data, as always, is king
One of the reasons why some people refuse to take influencer marketing seriously is the fact that many campaigns and platforms are unreliable.
In every other marketing campaign, whether that is based on the Internet or not, there are established analytic tools that allow people in the industry to perform measurements.
While marketing measurement is not always an exact science, it does provide a solid foundation from which marketers can better understand whether a campaign has been successful or not.
Data has always reigned king in marketing and that…